“Culture creates aesthetic. Aesthetic influences design. Design shapes values. Values determine the future. And in the end, it’s all about people.”

Illustration of an atom with a nucleus and orbiting electrons, depicted with interconnected elliptical paths.
Sullivan Lewis Sullivan Lewis

How CLM Positioned Santa Ynez Valley as California’s Chic, Gay-Friendly Getaway

When Visit Santa Ynez Valley approached Concept Lab Marketing, they had a clear goal: reposition the area as more than a roadside stop between Los Angeles and San Francisco. Long known for its rolling green hills, Danish-themed town of Solvang, and farm-to-table lifestyle, the region wanted to reach a new audience—LGBTQ travelers seeking chic, welcoming, and authentic California experiences.

Read More

Like. Follow. Share.

It's challenging to promote and grow a new podcast, but @80sTVLadies has managed to defy the odds. By captivating audiences with its nostalgic explorations of iconic female-driven shows from the 1980s, this podcast has gained a devoted following of o
We couldn't be more proud to have made this come to life. 👏 Anthony Alvarez #firefighter real-life hero of @NBC's LA Fire & Rescue (also streaming on @Peacock) and husband Martin Lopez real-life #chp officer are pushing past stereotypes and lea
+ [Ma] Make Art • “I am my own happiness dealer.” World renowned artist, happiness dealer, and dear friend @gregorysiff brings his art to Long Beach, California with a mural filled with joy, inspiration, and odes to Long Beach. #gre
+ [Cs³] Client Spotlight Congratulations to Ian and the team of wine growers at @archerysummit whose Dundee Hills Pinot Noir has been awarded "Best in Show" out of 18,000 wines at the esteemed @Decanter World Wine Awards, along with a
+ [Mt³]: /Marketing Tips • In today's crowded social media landscape, it is more important than ever to have a good "Hook" in your marketing. A hook is a short, attention-grabbing statement or phrase that will make people want to