When Visit Santa Ynez Valley approached Concept Lab Marketing, they had a clear goal: reposition the area as more than a roadside stop between Los Angeles and San Francisco. Long known for its rolling green hills, Danish-themed town of Solvang, and farm-to-table lifestyle, the region wanted to reach a new audience—LGBTQ travelers seeking chic, welcoming, and authentic California experiences.

When Jeanette Barrera decided to run for Long Beach City Council, she didn’t have the deep pockets, political connections, or establishment backing that typically define local elections. What she did have was a vision for real change, and Concept Lab Marketing was proud to help her amplify that vision through smart public relations and campaign communications.

Making Drag Herstory and Spilling the Tea: Travis Barr has made history as the first Drag Queen to be voted onto a school board in Central New York, paving the way for LGBTQ+ entrepreneurs looking to give back... in heels.